Acclaim UK, the overseas arm of Acclaim Entertainment, is offering to pay 5 people up to $800 in return forrenting a year of their lifeto branding an Xbox game. Such brave souls will also rewarded with a gaming console and "as many games as they can play" for their enthusiasm in promoting Turok the Dinosaur Hunter. Yay! Or, something.
The Institute of Science in Marketing, a business group supporting the effort, expects its so-called Identity Marketing technique will catch on as the next big thing for companies eager to reach consumers dulled to conventional advertising. "It’s not a gimmick … Every form of their identity will have to change for this to work," said Acclaim spokesman Andrew Bloch. "They’ll be walking, talking, living, breathing advertisements."
I’m sure they can find people who will take up the offer, but do you really want the real-life Turok to be some guy sitting on a park bench drinking from a paper bag? OK, truth be told, there are some hardcore Turok-lovin’ dudes aged 18-40 out there who will jump at this. And when it works, we’ll see more "Identity Marketing" in the future. I mean,after all:
