Opinions on Keurig’sK-Cup System fall into two camps: fans who value the convenience of a quick java hit andcoffeepurists who sideline it as flavored water. I land somewhere in the middle: I grind my own beans and brew them through areusable filter, but I letthe machinedo the rest. So, perhaps, I’m the customer that Keurig has in mind with its newAlta system.
The Alta is Keurig's first single-servecoffee makerthat uses plastic- and aluminum-free coffee pods—finally launchingafter years of development. If Alta takes off, we are likely seeing the beginning of the end for the disposableK-Cup, which launched in 1998.
