Apple is reportedly working on a Whoop-like fitness tracker
The screenless fitness tracker is still in an early stage of development, according to Bloomberg.
The screenless fitness tracker is still in an early stage of development, according to Bloomberg.
by
Emma Roth
Sep 22, 2026, 5:04 PM UTC
Photo by Amelia Holowaty Krales / The Verge
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Apple is working on a new fitness tracker with a screenless design, similar to the one made by Whoop,according to a report fromBloomberg. A prototype of the device reportedly has “a thin fabric band with a sensor-equipped computing module.”
The device is in an early stage of development and likely wouldn’t arrive before 2028 if Apple decides to release it,Bloombergreports. In addition toWhoop’s lineup of 5.0 bands, the companyalso sells MG — or “medical grade” — variantswith a built-in EKG feature. The bands are designed to be worn continuously, as they offer more than 14 days of battery life.
As pointed out byBloomberg, Apple has added several features already offered by Whoop to its newApple Watch Series 12, including continuous heart rate tracking. Apple’s Health app also now has a “readiness score” used by Fitbit, Oura, and Whoop, which is supposed to tell you how “ready” you are to work out based on several factors, along with an estimate of your biological age.
Follow topics and authorsfrom this story to see more like this in your personalized homepage feed and to receive email updates.
- Emma Roth
Most Popular
Most Popular
- iPhone owners can now submit claims in Apple’s $250 million Siri AI settlement
- Activision is taking over Halo as part of a massive Xbox shake-up
- I got to see Google’s wild ideas about the future of laptops
- The M5 Ultra Mac Studio tears through our benchmark tests
- Can you forget how you feel about Meta?
This is the title for the native ad
