The White House says Truth Social is the ‘most powerful and popular social media platform in the world’
YouTube and Facebook are the world’s most popular platforms with billions of active users, while Truth Social traffic has declined.
YouTube and Facebook are the world’s most popular platforms with billions of active users, while Truth Social traffic has declined.
by
Emma Roth
Sep 11, 2026, 4:21 PM UTC
Photo by Brandon Bell/Getty Images
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
The White House claims the Donald Trump-owned Truth Social is the “most powerful and popular social media platform in the world.” The statement,provided toThe New York Timesby White House spokesperson Davis Ingle, is at odds with the user counts from some of the biggest social media platforms on the web.
Datagathered bySearch Engine Landshows YouTube is the most popular platform in the world, with 2.65 billion monthly active users. Facebook comes in second with 2.39 billion active users around the globe, followed by TikTok with 2.21 billion and Instagram with 1.99 billion. Truth Social doesn’t makeSearch Engine Land’s top 10 list, which shows Elon Musk’s X and Meta’s Threads at the bottom with 450 million and 223 million users, respectively. Even those platforms trail Pinterest, which is listed with 579 million global users.
Truth Social’s traffic appears to be declining.As reported by theNYT, data from Similarweb suggests that the number of monthly visitors to Truth Social dipped 36 percent in July compared to the same time last year. From January to July 2025, an average of 28 million people visited Truth Social each month, while this number fell to 25 million during the first seven months of 2026, according to theNYT. Last month,Truth Social launched its $100,000 / month subscriptionto gain early access to posts from Trump and other prominent users,raising concerns about corruption.
TheNYTreport details Trump’s posting patterns on Truth Social, which often include AI-generated images, such as one showing hishead on Hulk Hogan’s bodyandanotherhitting a cut-out of Iran with a hammer brandishing the American flag. Ingle cites President Trump’s “authentic voice” as the reason for the platform’s so-called popularity, adding it’s where “he communicates directly with the American people and the world without the biased media taking him out of context.”
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